Lucie Macleod, Founder and Managing Director of Viral Hair Care Brand, Hair Syrup
Lucie Macleod is a 23-year-old University of Warwick Graduate & Entrepreneur.
During her second & final years of university study, Lucie began to sell handmade hair oils as an income subsidy. She had used these oils on her own hair for years and the results were so astounding, she knew that she had to share these products with the rest of the world.
Since starting off in her parents’ spare room, she has since grown Hair Syrup into a multi-million pound company with 3 warehouse premises and over 15 employees. Hair Syrup is now widely considered a “TikTok viral” brand, is stocked with major retailers such as ASOS & Beauty Bay & is regularly featured in press outlets ranging from Business Insider to The Sunday Times.
Emma Thornton, Chief Executive of Visit Pembrokeshire
Emma is the CEO of Visit Pembrokeshire, which launched in November 2020 and is the first Destination Management Organisation (DMO) of its type in Wales. It leads on a coordinated approach to tourism delivery across the County through the 2020-25 Destination Management Plan (DMP) (English language DMP Welsh language DMP).
Visit Pembrokeshire is a trade-led organisation, specialising in tourism leadership and advocacy, destination marketing, campaign and project delivery, industry liaison and support, research and intelligence, plus event support.
The DMP is a demonstration of the commitment from Partners in Pembrokeshire to work collaboratively and sets out a clear vision and strategy to grow tourism in a sustainable way for the benefit of all.
Emma has over 20 years’ experience working across the disciplines of City Centre Management and Tourism. She is passionate about building effective partnerships that ensure destinations reach their potential and maximise the economic benefits to the broader area.